Strategic Advice - Under Armour Feb' 16 - Juni '16
Before I came up with an strategic advice for under armour, I researched the current and future trends in the world and translated these to future trends in the fashion industry. Combining my trend analysis with the company analysis I did, I was able to create a future business model for Under Armour. I came up with a concept which connects the sports industry with health care industry. To give a short summarise: I believe, that ultimately you might not just have one device you are wearing, but you might have many, many sensors all over. For example woven into the fabrics. These sensors can keep track of every specific muscle your are using. It creates a great experience for the user. The sensors will be connected with Under Armours connected fitness platform what gives the consumer a insight of their muscle use, what can additionally push their performance.
If you would like to see the products I made during the process, please contact me.